Welcome to the noryX Help Center

By SusTern™ Inc., creators of noryX

Your all-in-one resource to learn, explore, and master every feature of noryX the AI-powered Shopify optimization platform for D2C and e-commerce businesses. Whether you're a first-time user or scaling your store, we’ve broken down each feature to help you automate SEO, optimize inventory, boost conversions, and drive growth.

Welcome to the noryX Help Center

1. Introduction
   • What is noryX™?
   • Benefits of AI in E-commerce
2. Dynamic Strategy
   • Overview of Dynamic Strategy
   • Key Features
     • Business Environment Analysis
     • Market Segment Intelligence
     • Competitor Insights
     • Sales Promotion Opportunities
   • How It Helps
   • How to Use – Navigation Steps & Tips
3. Dynamic Statsboard
   • Overview of Dynamic Statsboard
   • Key Features
     • Revenue Maximization
     • Cost Minimization
     • Inventory Optimization
     • Operational Analysis & Issue Alerts
   • How It Helps
   • How to Use – Navigation Steps & Tips
4. Dynamic Experience
   • Overview of Dynamic Experience
   • Sub-Features
     • Product SEO
     • Image SEO (Media SEO)
     • Shop SEO
     • Blog Autogeneration
     • Newsletter Creator
   • How to Use – Navigation Steps & Tips
5. Dynamic Promotions
   • Overview of Dynamic Promotions
   • Tools
     • Bundle Generator
     • Video Generator
   • How to Use – Navigation Steps & Tips
6. Chat with noryX
   • What is Chat with noryX?
   • How to Use – Quick Guide

Introduction

What is noryX™?

noryX™ is a holistic AI companion designed to transform e-commerce businesses. By leveraging AI-driven data intelligence, noryX provides actionable insights and smart automation, and accelerates decision-making. It empowers businesses to unlock the power of their data, and drive holistic growth through contextual SEO optimization and inventory intelligence. noryX integrates seamlessly, offering a user-friendly solution for businesses seeking to thrive in the competitive e-commerce landscape.

noryX isn't just another app; it's a holistic AI companion meticulously designed to amplify your Shopify store's potential. By building on Shopify's solid foundation, we've created a solution that seamlessly integrates into your existing workflows, providing you with actionable insights and intelligent automation without the complexity of a complete system overhaul.

Benefits of AI in E-commerce

Artificial Intelligence (AI) is reshaping the e-commerce industry by enabling businesses to move faster, operate smarter, and personalize at scale. It's no longer just a competitive advantage — it’s essential for sustainable growth.

1. Data-Driven Decision Making

   AI transforms fragmented store data (like customer behavior, sales, and inventory) into actionable insights.

   • Make faster, smarter decisions
   • Eliminate guesswork from strategy
   • Adapt to trends in real-time
2. Automation & Efficiency

   AI automates critical tasks across SEO, marketing, inventory, and reporting.

   • Save time and reduce manual effort
   • Increase operational efficiency
   • Focus more on growth and less on execution
3. Personalized Customer Experience

   AI helps deliver personalized recommendations and interactions based on customer preferences.

   • Improve satisfaction and loyalty
   • Increase conversion rates
   • Enable targeted marketing at scale
4. Enhanced SEO & Marketing

   AI optimizes content, products, and campaigns to boost discoverability.

   • Rank higher on search engines
   • Automatically generate SEO-rich content
   • Tailor campaigns to customer behavior
5. Proactive Risk Management

   AI detects potential issues before they become business problems.

   • Prevent stockouts and overstock
   • Identify underperforming SKUs
   • Stay ahead of operational risks
6. Smarter Inventory Management

   AI predicts demand and suggests restocking based on trends and sales velocity.

   • Improve inventory accuracy
   • Reduce holding costs
   • Eliminate overstocking or lost sales

In summary:

AI empowers e-commerce brands to scale faster, serve smarter, and convert better. noryX brings these benefits directly into your Shopify store turning raw data into your most powerful growth engine.

Dynamic Strategy is your AI-powered business strategist inside noryX. It analyzes your Shopify store performance, external market trends, and competitor activity to deliver data-driven, actionable insights.

Key Features:

• Business Environment Analysis

  Understand macroeconomic shifts, seasonal patterns, and emerging industry trends relevant to your niche.

• Market Segment Intelligence

  Identify what product categories are trending, what customer segments are buying, and how your store aligns.

• Competitor Insights

  Monitor price drops, promotional tactics, and catalog changes of similar brands.

• Sales Promotion Opportunities

  Get smart recommendations to run bundles, discounts, and campaigns based on historical purchase behavior.

How it Helps:

• Drive more sales through proactive marketing.
• Stay ahead of trends and competition.
• Adapt strategies in real time.

Keywords: AI ecommerce strategy, Shopify competitor insights, promotion planning, ecommerce growth strategy.

How to Use:

Navigation Steps:

• Login to your Shopify Admin panel and open the noryX app.
• From the left-hand sidebar, click on Dynamic Strategy.
• The dashboard will load with categorized strategy cards.
• Explore cards grouped under Business Environment, Market Segment, Competitor Insights, and Sales Promotion Opportunities.
• Click on any card to view AI-generated insights and recommendations.
• Apply these suggestions manually in your store or use related automation features in noryX.

Tips:

Tip: Review insights weekly to stay aligned with current trends and promotional opportunities.

Dynamic Statsboard is your real-time business dashboard that provides intelligent insights to maximize revenue, reduce costs, and optimize inventory.

Key Features:

• Revenue Maximization Insights

  SEO updates, sales trend analysis, and smart bundle creation to increase average order value.

• Cost Minimization Suggestions

  Detect overstock, slow-moving SKUs, and optimize spend with restocking recommendations..

• Inventory Optimization

  AI-powered insights into what to stock, when to reorder, and how much to stock based on sales velocity..

• Operational Analysis & Issue Alerts

  Get alerts on underperforming products, operational inefficiencies, and conversion bottlenecks..

How it Helps:

• Prevent inventory loss or overspending.
• Align stock with real-time demand.
• Reduce wastage and boost efficiency.

Keywords: ecommerce inventory optimization, sales analytics, Shopify dashboard insights, AI for revenue growth.

How to Use:

Navigation Steps:

• Login to your Shopify Admin panel and open the noryX app.
• From the left-hand sidebar, click on Dynamic Statsboard.
• You'll see four main tabs:
  • Business Insights – suggestions to increase revenue (SEO, bundling, campaign opportunities)
  • Potential Issues – prioritized issues needing attention
  • Operational Analysis – inventory and order health overview
  • Improvements – records of past actions taken through noryX
• Click any insight to explore the rationale and apply the suggestion manually or via noryX features.

Tips:

Tip: Use "Potential Issues" daily and "Business Insights" weekly to stay proactive and optimize growth.

What is Dynamic Experience?

This module focuses on improving your store’s customer-facing experience,especially your visibility on search engines and content richness.

Sub-Features:

What is it?

noryX automatically optimizes your product meta titles, descriptions, and SEO tags to improve your Google rankings.

Key Functions:

• Metadata generation (title, description)
• Keyword-rich optimization
• Auto-apply option for new SKUs
• SEO status checker for each product

Impact:

• Rank higher on Google
• Drive more organic traffic
• Improve product discoverability

Keywords: Shopify product SEO, ecommerce SEO automation, SEO for Shopify, rank higher on Google.

What is it?

Image SEO ensures your product images are search-optimized using automatically generated alt-text based on product titles, variants, and attributes.

Features:

• Auto-scans images for missing alt-text
• AI-generated alt text (descriptive and keyword-rich)
• Applies only if alt text is missing

Impact:

• Better performance in Google Image Search
• Improved accessibility compliance
• SEO score improvement

Keywords: Shopify image SEO, alt-text optimization, ecommerce image search ranking.

What is it?

noryX generates optimized homepage, policy, and about-us metadata that you can manually apply in Shopify to boost your overall domain SEO.

Highlights:

• Generates structured SEO metadata
• Gives copy-and-paste instructions
• Supports all standard Shopify store pages

Note: You’ll need to apply this manually in Shopify settings.

Keywords: Shopify homepage SEO, ecommerce metadata optimization, improve domain ranking.

What is it?

noryX creates keyword-rich blog posts with product links, CTAs, and SEO-friendly structure — ready to publish.

Features:

• Auto blog generation by product/category
• Integrated internal product links
• AI-generated images
• SEO formatting with headers, metadata
• Upload-ready for Shopify Blog section

Impact:

• Boost SEO authority
• Drive inbound traffic
• Educate and convert visitors

Keywords: Shopify blog generation, ecommerce content marketing, AI blog for SEO, internal linking strategy.

What is it?

noryX creates ready-to-send newsletters with personalized offers, blog snippets, and product highlights.

Features:

• Drag-and-drop layout
• Blog and product integration
• CTA-focused design
• Copy-ready for email tools like Klaviyo, Mailchimp

Impact:

• Increase customer retention
• Improve click-through rates
• Reduce churn

Keywords: ecommerce email marketing, Shopify newsletter, D2C retention tools.

How to Use:

Navigation Steps:

• Login to your Shopify Admin panel and open the noryX app.
• From the left-hand sidebar, click on Dynamic Experience.
• You will see the following sub-features:
  • Product SEO – Optimize product metadata for search engines.
  • Image SEO – Add alt-text to product images to improve image search ranking.
  • Shop SEO – Get suggestions for optimizing your homepage, policy, and info pages.
  • Blog – Generate SEO-rich blog posts with AI-powered content and product links.
  • Newsletter – Create pre-filled email campaigns based on product data and trends.
• Click into any of the sub-features to access suggestions, generated content, or SEO improvements.
• Review the content and use the Apply or Copy options to update in your store or email tools.

Tips:

Tip: Schedule time once a month to re-run SEO audits, refresh blogs, and create updated newsletters to stay current with trends and seasonal changes

What is Dynamic Promotions?

Promotions designed and timed with AI logic based on your customers’ behavior, product performance, and seasonal trends.

Tools:

What is it?

noryX analyzes what products are often bought together and creates scientifically priced bundle combinations.

Features:

• Combines complementary products
• Calculates optimal discounts
• Adds bundles to Shopify Collections
• Ready-to-launch as sales combo

Impact:

• Increase average cart value
• Improve conversion rates
• Reduce excess inventory

Keywords: Shopify bundle discounts, smart product bundling, ecommerce upsell strategy.

What is it?

Create branded promotional videos for individual products or bundles in seconds — complete with captions, music, and auto voiceover.

Features:

• Auto video creation
• Product or collection-level input
• Choose awareness, interest, or conversion format
• All videos saved in your media library

Use cases:

• Social media campaigns
• Product pages
• Email embeds

Keywords: Shopify product videos, ecommerce video marketing, AI video creator, conversion-optimized content.

How to Use:

Navigation Steps:

• Login to your Shopify Admin panel and open the noryX app.
• From the left-hand sidebar, click on Dynamic Promotions.
• You’ll see two key promotional tools:
  • Bundles – Automatically generate product bundles with optimal pricing based on sales data.
  • Videos – Generate AI-powered promotional videos for products or bundles.
• To use Bundles:
  • Click on Bundles.
  • Review the auto-suggested combinations and discount logic.
  • Click Apply to Shopify Collections.
  • Activate the bundle collection from your Shopify Admin.
• To use Videos:
  • Click on Videos.
  • Select a product or bundle.
  • Choose the video type (Awareness, Interest, or Conversion).
  • Generate and preview the video.
  • Download or access the video from your Media Library.

Tips:

Tip: Use bundles to improve average order value, and post promotional videos regularly on social media and product pages for better engagement.

How to chat with noryX

What is it?

Your personal AI assistant inside the app. Ask anything — from how to improve SEO to what promotion to run this week.

How to Use:

• Start a chat from any page
• Ask strategy, SEO, inventory, or content questions
• Use AI prompt suggestions to discover features

Keywords: ecommerce AI assistant, Shopify chat support, AI business strategist, ask ecommerce questions.