Autonomous B2B Commerce
For Specialty Merchants.
You're among the first to experience SusTern AI-Commerce — an AI-native platform crafted for B2B Commerce Operations and built for Specialty merchants: manufacturers, distributors, and wholesalers. It handles your procurement cycles, catalog complexity, and compliance management — so your team stops doing coordinator work and starts doing growth work.
The Daily Friction That's Costing You Scale
Specialty B2B merchants at every stage hit the same walls. We built SusTern AI-Commerce specifically to remove them.
“500 SKUs. 15 variants each. A supplier just emailed you a 40-page PDF.”
Your team spends 30 minutes per product entering dimensions, materials, finishes, and certifications by hand — while new supplier drops pile up.
AI-PIM ingests the entire spec book in under a minute and auto-generates every variant.“Your RFQs live in email threads. Certs are in a shared Drive. Quotes are compared in Excel.”
Your team spends ~3 hours every day on supplier calls and back-and-forth emails — chasing quotes, confirming stock, and waiting on replies that stall every purchase decision.
Autonomous agents draft RFQs, collect quotes, auto-attach certs, and surface a one-click PO.“A stock-out just cost you a sale. You found out from a customer.”
Without predictive signals, reorder decisions are reactive. By the time a SKU hits zero, lead time is 4–6 weeks and you've already lost the order.
Smart Inventory AI monitors sell-through rates and fires autonomous reorder signals before stock runs out.Ready to see these solutions in action?
Book a DemoWhich Operator Are You?
SusTern AI-Commerce works differently depending on where you sit in the supply chain. Here's your specific picture.
Manufacturers
“Your products get manually re-entered into every buyer's catalog — and transcribed wrong.”
We host your product catalog and cert library. Buyers pull directly — your CARB cert auto-attaches to every RFQ that asks for composite wood compliance. No more emailing PDFs per request. No more re-entry errors.
- Upload your spec sheets once — buyers pull structured data directly
- CARB, TSCA, OEKO-TEX certs auto-attach per RFQ requirement
- Your product attributes arrive in buyer catalogs correctly, every time
- Lower-friction ask than full procurement software adoption
Distributors
“You manage 30–80 suppliers and hundreds of buyers. Your team lives on the phone.”
One RFQ dispatched to six suppliers simultaneously instead of six emails. Supplier certs auto-attach — your compliance coordinator stops re-requesting PDFs. When inventory drops below reorder point, a draft PO is waiting for your approval.
- RFQ to 6 suppliers simultaneously — not 6 email threads
- Cert requests handled by the system, not your team
- Draft PO ready the moment a SKU hits reorder threshold
- Full audit trail — every decision documented, searchable
Retailers
“Adding a new supplier's catalog takes 45 minutes per SKU. It shouldn't.”
Here's a supplier's full product listing — dimensions, finishes, certs. Click clone. It's in your catalog in 10 seconds, ready to edit and list. Variant explosion from spec books handled automatically.
- Clone a supplier product into your catalog in 10 seconds
- AI extracts dimensions, materials, and variants from spec PDFs
- Supplier cert data travels with the product — no manual lookup
- Bulk import entire product families, not one SKU at a time
Spec Sheet to Live Catalog in Under a Minute
Your suppliers send 40-page PDFs. Your team used to spend 30 minutes per product entering data by hand. AI-PIM reads the entire spec book and populates your catalog automatically — every dimension, material, finish, and certification.
Upload the Spec Sheet PDF
Drop a supplier's 40-page catalog PDF — spec sheets, product guides, or multi-item data packets. Any format, any layout.
Works with HOMCOM, Ashley, Dorel, or any supplier format. No template required.
AI Extracts Structured Attributes
The AI reads every page, identifying product names, dimensions (H × W × D), materials, weight, finish options, door counts, assembly notes, and certifications.
Recognizes CARB, OEKO-TEX, CAL 133, UK fire regs, and custom specs automatically.
Map to Your Catalog Vocabulary
Normalize supplier terminology to your own attribute naming conventions. "Sonoma Oak Effect" becomes your SKU attribute "Finish: Sonoma Oak." One-time setup, applied forever.
Your buyers maintain consistent attribute vocabularies across all suppliers.
Variants Auto-Generated
Every size, finish, and configuration becomes a correctly attributed product variant in your live catalog — with images, specs, and cert links attached.
A wardrobe in 4 widths × 5 finishes × 2 door styles = 40 variants created in seconds.
One wardrobe family. 120 variants. 45 seconds.
A single wardrobe line (e.g., 1–6 doors × 5 finishes × 4 widths × hinged/sliding) previously required a team member to create 120 product variants by hand. AI-PIM reads the supplier spec sheet and generates every combination — with dimensions, material specs, finish names, and compliance certs pre-attached.
Your Procurement, Running on Autopilot
From a reorder signal to an approved Purchase Order — autonomous agents handle every step. Email threads, shared folders, and Excel quote comparisons are replaced by a single structured workflow with a complete audit trail.
Inventory Signal Detected
Automated triggerSmart Inventory AI monitors sell-through on every SKU. When a reorder threshold is crossed, the procurement agent is activated automatically.
Agent Drafts the RFQ
AI-generatedThe agent builds a structured RFQ with product specs, quantity requirements, delivery timelines, and compliance cert requirements — no human input needed.
Suppliers Receive Structured Request
Multi-supplierRFQ is dispatched to your approved supplier list with cert requirements pre-attached. Suppliers respond through a structured form — no email chaos.
AI Compares Quotes Side-by-Side
AI-rankedUnit price, lead time, MOQ, and cert compliance are scored and ranked automatically. The agent highlights the optimal supplier based on your criteria.
One-Click PO Approval
Human-in-the-loopYou review a clean summary and approve with one click. The PO is generated, sent, and logged in your audit trail — full human oversight, zero manual work.
The Old Way
- ✗Reorder discovered from a customer complaint
- ✗Email threads to 4 suppliers — 2 reply after 3 days
- ✗Quotes compared in Excel by hand
- ✗Certs requested separately, arrive as email attachments
- ✗PO created in another system, sent manually
- ✗No audit trail — can't recall decisions later
With SusTern Procurement Companion
- Reorder signal fires when threshold is crossed — proactively
- RFQ drafted and dispatched in seconds, zero coordination
- Quotes ranked by AI on price, lead time, MOQ, and compliance
- Cert requirements in the RFQ — compliance auto-verified
- PO generated, sent, and logged in one click
- Full audit trail — every decision documented and searchable
Your Compliance Certs, Finally Under Control
Every product category has its own compliance landscape — CARB, CAL 133, OEKO-TEX, CE marking, FDA, RoHS. SusTern extracts, organizes, and auto-attaches every cert so nothing falls through the cracks, whatever your market.
Without SusTern Cert Intelligence
- Certs arrive as email attachments and land in a shared Drive folder
- RFQ response has no certs — buyer chases supplier for 2 days
- Renewal date buried in a spreadsheet — discovered after cert expires
- Different suppliers send certs in different formats — no structure
- No visibility into which products are covered for which markets
With SusTern Cert Intelligence
- AI extracts cert details from supplier PDFs — issuer, scope, expiry — into a structured record
- Every RFQ automatically includes cert requirements; system verifies supplier compliance before quote acceptance
- Renewal alerts fire 60 and 30 days before expiry — never caught off-guard again
- Uniform cert library across all suppliers — one place, fully searchable
- Per-product cert coverage map — know exactly which SKUs are cleared for each market
Supplier Cert Library
Every compliance document from every supplier in one structured, searchable database — not a folder full of PDFs.
Auto-Attach to RFQs
Cert requirements auto-included in every outbound RFQ. Supplier responses validated against your cert checklist before approval.
Renewal Intelligence
Proactive expiry alerts at 60 and 30 days. Know before your buyers, your auditors, or your regulators.
Supplier Insights
See which suppliers consistently deliver compliant documentation — and flag those with expiring, missing, or rejected certs before they stall a PO.
Supplier lock-in through structure — not just prices.
When your compliance history, cert library, and supplier dossiers all live inside SusTern, your procurement relationships gain depth that spreadsheets and email threads never could. Switching cost becomes competitive advantage.
Real Results from Agentic B2B Commerce
Specialty merchants using SusTern AI-Commerce see measurable procurement and catalog improvements in weeks, not months
"We would love to proudly showcase your testimonial here. Signup for our early access program and let us know about your success story with SusTern!"
Why SusTern Is Different
Other platforms provide tools. SusTern provides autonomous agents that act — and an auditable record of everything they do.
Other Platforms
Feature Add-ons
- Procurement is manual or spreadsheet-based
- Cert management via email chaos
- No supplier intelligence layer
- Product data entered by hand
SusTern
Operations on Autopilot
- Agents draft RFQs from reorder signals
- Cert library auto-attaches to every RFQ
- AI-PIM automates product creation from specs PDFs (Catalogue automation)
- Auditable, human-in-the-loop approval
Traditional
No Automation
- Phone calls and email threads for RFQs
- PDF certs sent per request, lost in inboxes
- Manual product data entry from spec sheets
- No visibility into procurement history
Complete B2B Operations,
One Platform
Autonomous procurement agents, AI-powered product intelligence, and compliance certificate management — built for any specialty B2B merchant managing complex catalogs, multi-supplier procurement, and regulatory compliance.
Agentic Procurement
Autonomous agents draft RFQs from reorder signals, evaluate supplier quotes, and surface bundled POs for one-click approval
AI Product Intelligence (PIM)
Upload spec sheet PDFs or images — AI extracts structured attributes, certifications, and variants directly into your product catalog
RFQ & Supplier Workflow
Multi-supplier RFQ pipeline with cert auto-attachment, quote comparison, and Stripe B2B invoicing from a single workflow
Compliance Cert Library
AI extracts compliance certs from supplier documents — CE, RoHS, REACH, CARB, FDA, ISO 9001 and more — and auto-attaches them to every RFQ response. One structured library. Every market covered.
Smart Inventory AI
Demand forecasting, ABC analysis, dead stock detection, and automated reorder signal generation for procurement agents
Dynamic Attribute Normalization
Your supplier calls it "Sonoma Oak Effect". Your catalog says "Finish: Oak". SusTern learns your vocabulary and auto-translates every supplier's attribute naming into your own — so every cloned product arrives correctly labelled, with no manual field-mapping.
Predictive Analytics
4 AI dashboards: Market Intelligence, Optimization, Predictions, Action Center
SEO Tools AI
Automated keyword research, content optimization, technical audits, schema markup
Agent Activity Dashboard
Real-time audit log of every autonomous action — procurement proposals, cert matches, reorder scans — with approve/reject controls
Built by Merchants, For Merchants
Before SusTern AI-Commerce, we built noryX — a growth automation app trusted by online retailers across North America. For over two years we listened, learned, and documented every pain point merchants face. The merchant operations intelligence we built — AI content, SEO optimization, product data workflows — is now natively embedded in SusTern AI-Commerce's agentic layer. SusTern is that knowledge distilled into a full AI-native commerce platform.
Backed & recognised by
Reviews from noryX — our predecessor product. Same team, now building SusTern AI-Commerce.
A Game-Changer for Startups and Small Businesses!
“As a startup founder, time and resources are always limited — and that's exactly where noryX has made a huge difference. The app has been incredibly helpful for writing blogs, managing SEO, and running growth campaigns, all in one place. The integrated AI effortlessly generates product-related content.”
Solved Our Google Ads Suspension Issues
“We were struggling with Google Ads performance because our ads would get suspended due to products not being optimized for Google Merchant Center. noryX's product SEO optimization reviews metadata for all products — it was the exact solution we needed.”
Super Impressed — Worth Every Star
“I stumbled upon noryX and have been super impressed. The auto-tagging of pictures with actual descriptions is huge. Other SEO AI apps do a standard "product name/store name" syntax which Google hates. They also optimize for AI and learn the business in a matter of days in a way no other app does.”
Be among the first specialty B2B operators on the platform.
SusTern AI-Commerce is in early access. We're onboarding a select group of specialty merchants now — get your procurement, catalog, and compliance ops running on autopilot before your competitors.
Try it NowMerchants who trust noryX & SusTern
Built on Trusted Infrastructure
Strategic integrations that give you enterprise capabilities without enterprise costs
Google Cloud Platform
SusTern's agent layer and data infrastructure run on Google Cloud — Vertex AI, Gemini, Cloud Storage, and Pub/Sub. The same enterprise-grade stack powering global deployments, with data residency and uptime SLAs that B2B operations demand.
- Vertex AI powers every procurement and PIM agent
- Google Cloud Storage for supplier docs and cert libraries
- Enterprise uptime, data residency, and security compliance
Stripe Payments
Enterprise-grade payment processing with PCI DSS compliance, B2B invoice settlement, and multi-currency support for wholesale transactions
- B2B invoice creation on PO approval
- Bank-level security & compliance
- Net-term payments for wholesale buyers
EasyPost Shipping
AI-native shipping intelligence with versatile carrier support and predictive optimization
- AI carrier selection (15-30% savings)
- Packaging optimization for cost and sustainability
- Delivery time predictions (95% accurate)
Why These Integrations Matter
While traditional platforms built their own infrastructure over many years, SusTern integrates with the best—giving you enterprise capabilities from day one while we focus on what we do best: autonomous B2B procurement intelligence.
Plans Built for B2B Operators
SusTern replaces your PIM, procurement tool, and inventory system in one platform. Start free, scale when you need.
Free
100 SKUs
Evaluate the platform — no card required
- 14-day full-platform trial
- Up to 100 SKUs
- AI-PIM: 5 imports/month
- Compliance Library
- Supplier Product Discovery
- Supplier Catalog Cloning
- RFQ Workflows
- Procurement Automation
- Agent Activity Dashboard
- Inventory Analytics
- Sales Analytics
- Storefront Automation
Starter
1,500 SKUs
Small retailer or early-stage distributor
- Up to 1,500 SKUs
- AI-PIM: 50 imports/month
- Compliance Library
- Supplier Product Discovery
- Supplier Catalog Cloning
- RFQ Workflows
- Procurement Automation
- Agent Activity Dashboard
- Inventory Analytics
- Sales Analytics
- Storefront Automation
Operator
10,000 SKUs
Mid-size distributor or serious retailer
- Up to 10,000 SKUs
- AI-PIM: 200 imports/month
- Compliance Library
- Supplier Product Discovery
- Supplier Catalog Cloning
- RFQ Workflows
- Procurement Automation
- Agent Activity Dashboard
- Inventory Analytics
- Sales Analytics
- Storefront Automation
- Priority support
Business
50,000 SKUs
Distributor managing 30–80 suppliers
- Up to 50,000 SKUs
- AI-PIM: Unlimited
- Compliance Library
- Supplier Product Discovery
- Supplier Catalog Cloning
- RFQ Workflows
- Procurement Automation
- Agent Activity Dashboard
- Inventory Analytics
- Sales Analytics
- Storefront Automation
- Dedicated infrastructure
- Bespoke Development
- Phone + priority support
Scale
200,000 SKUs
Large distributor or manufacturer
- Up to 200,000 SKUs
- AI-PIM: Unlimited
- Compliance Library
- Supplier Product Discovery
- Supplier Catalog Cloning
- RFQ Workflows
- Procurement Automation
- Agent Activity Dashboard
- Inventory Analytics
- Sales Analytics
- Storefront Automation
- Dedicated infrastructure
- Bespoke Development
- Phone + priority support
- Dedicated CSM
Enterprise
CustomUnlimited SKUs · Custom AI models · On-premise option · Multi-entity · Executive partner · Custom SLA
SusTern Operator vs. Comparable B2B Stack
See what three separate tools cost versus a single Operator plan
Software costs only. Automation typically frees up 60–140 coordinator hours per month — time your team can redirect to supplier relationships, growth initiatives, and higher-value work.
Launch Your Wholesale Buyer Portal
Give your B2B buyers a branded self-service portal with real-time stock, tiered pricing, and one-click reorders. What used to take weeks and $50,000+ now happens in under an hour—for free.
Traditional Process
The old, expensive way
SusTern Storefront Builder
The modern, AI-native way
Powered by Intelligent Automation
AI-Assisted Product Import
Auto-field mapping, data validation, duplicate detection. Import from CSV or let the AI-PIM extract attributes directly from spec sheet PDFs and images.
Visual Design Studio
Choose from 5 pre-built themes (Modern, Fashion, Minimal, Bold, Classic) or customize every detail with real-time preview.
One-Click Deployment
Automated SSL, CDN setup, domain configuration. Go from idea to live storefront in minutes, not weeks.
Built-in SEO Engine
Auto-generated meta tags, schema markup, sitemaps, and optimized URLs. Rank higher without hiring an SEO expert.
Instant Analytics
Real-time sales tracking, customer behavior analysis, A/B testing dashboard. Make data-driven decisions from day one.
Demo Data Generator
Test your store with realistic products across 5 industries. Perfect your design before importing real inventory.
From Theme Selection to Live Buyer Portal — in Under an Hour
Pick a design starting point, generate your full portal in minutes, then fine-tune with a drag-and-drop visual editor. No developers. No weeks of waiting.
Choose a Starting Theme
Pick from professionally designed templates — Sober Minimal, Elegant Parallax, or Vibrant Motion — each conversion-optimised and mobile-ready out of the box.
Generate in 2–4 Minutes
AI generates your full multi-page portal — homepage, product catalog, buyer account, checkout — with brand-aligned copy and consistent design across every page.
Fine-Tune With Precision
Drag-and-drop 150+ section blocks, edit live content, control per-device visibility, and adjust global design tokens — all without touching a single line of code.
And That's Just the Storefront
Your portal sits on top of a full B2B operations platform. Once live, you get core essentials to enhance your daily operations — built-in SEO tooling, predictive inventory management, an AI-powered PIM for catalogue automation, automated RFQ and procurement workflows, compliance cert intelligence, real-time analytics, and an agent activity dashboard — all in one place, with no integrations to stitch together.
Book a DemoDocumentation That Actually Helps
From setup to scale, find step-by-step guides, video tutorials, and API references to master SusTern AI-Commerce.
Getting Started
Quick setup guides to get your store live in minutes
- Setup Wizard Guide
- First Store Tutorial
- Product Import Guide
Features & Dashboards
Master every AI-native feature and dashboard
- AI Dashboard Guides
- Storefront Builder
- Analytics & Reports
API & Integrations
Technical docs for developers and integrations
- REST API Reference
- Webhook Setup
- Third-party Tools
Best Practices
Learn from top merchants and optimize your store
- Conversion Optimization
- SEO Strategies
- Marketing Playbooks
Ready to Scale Your B2B Operations?
See how SusTern AI-Commerce handles procurement, catalog complexity, and compliance — all in one platform built for specialty B2B merchants with complex, multi-supplier operations.